WINX stands for “What I Need …X”. For different people, the needed X can be anything because everyone has unique ideas and the freedom to choose.
WINX’s diverse colors and flavors reflect this philosophy, enabling everyone to embrace their authentic selves, follow their passions, and paint their own future.
In 2020, amidst a global crisis which called for significant lifestyle changes, the founder of WINX was stranded in London due to the pandemic. Spending months working from home in isolation, with minimal social contact, he sensed a growing restlessness and inner turmoil. This imbalance began affecting his work, and he started questioning life itself, pondering, “What do I really need?”
At that time, he relied on his trusty ecigarette, which he had been using for years, to break the monotony of his life and cope with it. One day, as he savored the vapor, he felt like something was missing from his e cigarette. Looking at the design software on his computer screen, inspiration struck him; his e cigarette covered aroma and taste, but it was missing color, design and vibrancy. His current e cigarette had no color, no design, and was without aesthetics. Just like his current life, it lacked vibrancy and excitement.
Therefore, he was determined create a brand new idea for an ecigarette, reintroducing creativity and vividness into it. His inspiration came from a paintbrush, where he associated various colors with different flavored e cigarettes and enhanced them with LED lighting effects. This transformed the e cigarette into a unique and colorful ‘paintbrush’, allowing users to not just enjoy flavors but also live a vibrant life with every inhalation.
After 12 months of ongoing design, testing, and enhancement efforts, the WINX ecigarette product line was introduced to the market in 2023. WINX brings together contemporary British style and aesthetics with cutting edge European productiontechnology. Its appearance seamlessly merges artistic flair with a futuristic touch, transforming his vision of the perfect e cigarette into a tangible reality and marking the commencement of a new phase in his career. WINX, much like a high tech paintbrus his poised to become the latest trend among enthusiasts across the globe.
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WINX Japan Limited
2F TryHard Building,
2-5-19 Kyutaromachi, Chuo Dist.,
Osaka City, Osaka Pref. 541-0056
Tel/Fax: 06-4708-6860
English 
日本語